ideal agency SIA

Pay Per Click

Improving your brands presence in the digital sphere always generates more lead and better ROI. So it’s important that your products and services appear on the first page of search engines for better engagement, when customers are searching for them. ideal agency SIA has the experience and technical expertise to help you position your brands in the sponsored section of the search engines pages, which will be viewed by the targeted audience.
Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. Using our skillful resources, you can increase your brands awareness very easily by targeting the right audience at the right place. We’re a young passionate team who are committed and driven to deliver best results and measure your campaigns performance with an objective to enhance your presence online.

With the right approach, your products and services can get instant visibility using a range of selected key phrases. We can effectively optimize your campaigns ensuring that your products and services are always there on the sponsored sections of various relevant sites. PPC ensures you will only have to pay as per the number of clicks and visits to your website. ideal agency SIA’s PPC service enables you to get prompt results in terms of lead generation and improve ROI, conversion, when customers search for related products and services.

As a part of our PPC campaign strategy and development, a continuous data analysis and optimization of your campaign is done after understanding your business objectives. Hence our approach to get quick results is based on generating quality leads and better ROI.

Keyword Research & Grouping
It is very important to pick up the right set of targeted keywords carefully which would be relevant to the searches of your products and services. This is an integral part of running your PPC campaign ads and we review there impact in the light of campaign results.

Demographic Targeting
PPC campaign has a very flexible approach which can help you to narrow down your target audience and promote your products and services in the digital sphere on the basis of location, gender, age, interest and place.

Create Multiple Ads and Landing Pages
We can create impactful display ads and publish it on highly relevant sites targeting the right audience, which will directly connect to your landing page and will help you by generating better leads. Appropriate designing of your campaign’s landing pages makes the experience highly relevant to what the visitor/browser is looking for.

Monitor CTR & Conversion
A PPC ad campaign needs to be written very methodically incorporating the right targeted keywords and it should be justly portrayed, so that it also improves the click through rates (CTR) and conversion rate. The success of a PPC campaign is always dependent on the CTR and conversion rate. So if the customers search is found to be relevant to your products and services and catches their attention, then there is a high chance of getting a conversion when they click on it and go to the landing page.

Report & Optimize
The success of your PPC campaign is always measured and will be reported to you. Key areas of the campaign requiring improvement will be identified and suggested to you on the basis of the results, depending on the number of clicks and conversion.



PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your website rather than trying to earn those visits organically.

Advertisers bid on specific keywords that are relevant to their target audience. When a user searches for those keywords, the ads with the highest bids and most relevance to the user's search query are displayed. If the user clicks on the ad, the advertiser pays the bid amount for that click. 

PPC advertising can drive targeted traffic to your website, increase brand awareness, and generate leads and sales. It allows you to reach your target audience at the right time and with the right message, and it provides measurable results that can be used to optimize your campaigns over time.

The most popular PPC advertising platforms include Google Ads, Bing Ads, and social media platforms like Facebook, Instagram, and LinkedIn. Each platform has its own strengths and weaknesses, and the best choice for your business will depend on your specific goals and target audience.

The cost of PPC advertising varies depending on a number of factors, including your budget, your industry, and the competitiveness of your target keywords. Generally, you'll pay each time someone clicks on your ad, with costs ranging from a few cents to several dollars per click.

To optimize your PPC campaigns, you'll need to continually monitor and adjust your bids, ad copy, targeting, and landing pages. You should also analyze your data to identify areas for improvement and test different strategies to see what works best. Working with a PPC expert can help you get the most out of your campaigns and achieve your marketing goals.

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