ideal agency SIA

Search Engine Optimization

If your products and services are not found by your target audience in search engines, then you are missing out on a significant number of prospective customers who are looking for information regarding your product, service or organization.

Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. It has to be perfect, so that your products and services are visible to millions of potential customers. Hence, it’s important to avoid any wrong step which will affect your brand presence in the digital space and as a result is positioned deep down in search engine result pages where it can’t be seen by your target audience.

We can help you by becoming your Digital Marketing Services partner and optimize your online presence for inbound marketing and ensure business growth and development by showcasing your products and services to your target audience in a more advance technological way.

Before we do Search Engine Optimization, we do proper research for your business, understand your objectives and analyze your customer’s current tastes and preferences. Since search engine optimization is a continuous ongoing process we keep optimizing your website for search engines by periodically measuring the key performance indicators and optimizing your business accordingly. We can help you achieve success by constantly innovating and implementing new ideas which can boost the presence of your products and services online.

Some of the steps we include in our search engine optimization process:

Research for SEO
Clearly define objective of your business and internet presence
Brainstorm and understand your business for search queries your customers might be searching
Research chosen keywords or search queries
Record the best keywords depending upon search volume and relevancy of keywords as per your business
We will let analytics run for few weeks before starting search engine optimization (SEO) if you already have a website – This allows analytics to collect data and provide us with a baseline

Analyze for SEO
By using analytics and webmaster tools we will identify the current position of your website in various search engine result pages (SERP)
Evaluate the visual design and navigation architecture of your website – If the site drives your internet consumers away, no amount of SEO efforts will rank you well in search engines
Competitive analysis, create a list of competition and their performance on search engines

Optimize
Depending on the research we will optimize your website as per your business requirement and your customer behavior on the internet i.e. search engines and search volume of the search queries
We will do search engine optimization which will cover onsite, offsite and local search optimization
Check compatibility between browsers and W3C standards

Evaluate
We will evaluate your website by using analytics tool to provide you reports of your website ranking in search engines, keyword ranking and visitor/traffic and conversion reports etc.

FAQ

Questions?

Answer: SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), increasing the visibility and traffic to your site.

Answer: SEO is important because it helps potential customers find your website when searching for relevant keywords and phrases. By ranking higher in search results, you can attract more traffic, leads, and ultimately, sales.

Answer: Some key elements of SEO include keyword research, on-page optimization (such as optimizing page titles, meta descriptions, and content), off-page optimization (such as building backlinks), and monitoring and analyzing your website's performance.

Answer: SEO is a long-term strategy that requires patience and consistent effort. While you may start seeing some improvements in your website's rankings and traffic within a few months, it can take up to 6-12 months or longer to see significant results.

Answer: While some basic SEO tasks can be done yourself, such as optimizing your page titles and meta descriptions, more advanced SEO tactics such as link building and technical SEO require specialized knowledge and expertise. Hiring a professional SEO agency can help ensure that your website is optimized effectively and efficiently. 

There are several metrics you can use to measure the success of your SEO efforts, including website traffic, keyword rankings, backlinks, and conversions. It's important to regularly monitor and analyze these metrics to make informed decisions about your SEO strategy.

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